the challenger sale: taking control of the customer conversation number of pages

Later that year, CEB transferred listing of its common stock from NASDAQ to the NYSE, and began trading on 20 August 2010. In May 2010, the company acquired consumer research and advisory company, Iconoculture.

and the financial services firm, TowerGroup. In 2009, CEB acquired Toronto-based Warrillow & Co. In May 2015, the company changed its legal name to 'CEB Inc.' The company had over 50 offices.ĬEB Tower in the Rosslyn neighborhood of Arlington, VA. in 2008 to move its headquarters to the Rosslyn neighborhood of Arlington, Virginia. In 2007, the company expanded domestically and opened offices in San Francisco and Chicago. At that time, the company expanded offerings to accommodate middle market companies. McGonigle was the company's general manager from 1995-1999, and chairman and CEO from 1999 to 2005.

ĬEB went public in 1999 on the NASDAQ exchange when James J. In 1997, the company split from Advisory Board Company and opened a new office in London. CEB (formerly Corporate Executive Board) offered its first program to executives, the Council on Financial Competition, in 1983 when it was part of The Advisory Board Company.

The challenger sale: taking control of the customer conversation number of pages